'Packaging' is getting key figures or 'elements' involved in a project in order to make it more attractive to the financiers.
This letter from The Academy of Science Fiction, Fantasy & Horror Films, along with the ones that follow were instrumental in getting the film made.
"One Dark Night" was originally entitled "Mausoleum". During production it was referred to as "Rest In Peace". It was also known as "Night In The Crypt", along with "Entity Force".
Talk about an identity crisis!
"One Dark Night"
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